Table of Contents

  1. Getting Gold
  2. Getting Valuable Items to Trade
  3. Additional Currencies
  4. Knowing How to Price Items
  5. How to List Items on a Guild Store
  6. Trading Guilds


As you journey across Tamriel, you will come across many, many items. You will find many items that may not necessarily be useful to you, but are highly prized by other ESO players. Conversely, you may want certain items that other players already have. Trading these items between players makes up the foundation of the ESO in-game economy.

Gold is the medium of exchange in this economy. You will find many things in game that require gold: bag upgrades, personalizable homes, achievement/luxury furnishings, etc. Gold is also often used as a time-saver such as being able to port without a wayshrine or making repairs without kits. Gold has MANY uses, so knowing the basics of how to earn it efficiently is very important.

Getting Gold

Slain enemies and treasure chests have small amounts of gold.

You will likely need to spend as much on repairs after doing a quest than the reward, but simple quests like daily crafting writs can be good gold generators.

Most of the items you find will be relatively worthless but can be sold for a trivial amount to any NPC with a sales interface. You may also want to just deconstruct these sorts of items for materials.

The main way to earn gold is by selling items you get to other players. Not all items can be traded, though most items are freely tradable until used or equipped. You will passively acquire tradable items doing most content you want to do anyway, or you can actively hunt for the most highly valued goods.

Getting Valuable Items to Trade

Armor, weapons, and jewelry pieces. The most demand is going to be for max-level (CP160) gear and in desirable traits like Divines on PVE armor, Impenetrable on PVP armor, Sharpened/Infused on weapons. A lot of demand will come from whatever sets are considered “best in slot”, though this market competes with many dungeon and trials sets that are Bind on Pickup and not tradable.


Used to upgrade gear and to craft a large assortment of items. There are hundreds of kinds of materials, and they come from a wide variety of sources, though one of the main sources is by harvesting resource nodes. Materials sell very quickly because they are used in crafting and because they do not take up inventory space if you have the ESO+ Craft Bag.

Motifs, recipes, furniture plans, and more that you consume to learn. The drop rates for many of the most valuable consumables like furniture plans are very low. Most motif styles come from specific sources such as DLC daily quest rewards.

These will need to be sold to or laundered through a Fence in an Outlaws Refuge (in the sewers of major cities). If you get caught by a guard, you will be asked to give up all your stolen wares, or the guards will take them off your dead body if you don’t successfully flee!

These include food, potions, set gear, glyphs, poisons, and furnishings. Many crafted items sell for premiums over their components costs, but you will need to level up your crafting skill lines, complete research, or learn various recipes to take advantage of this.

Fish, unique furnishings, siege weapons, and more. There are tons of things in ESO!

Additional Currencies

Earned by participating in the Alliance War in Cyrodiil or completing Battlegrounds. Many things you can purchase with gold can also be purchased with AP. If you want to convert AP to gold, these are some of the best things to purchase to trade:

  • Dawn-Prism for tri-stat jewelry
  • Militant Ordinator Motifs
  • Regional or town capture set boxes for whatever is popular at the moment

Earned by killing enemies in the perilous PVP-enabled Imperial City. These are some of the best TV-to-Gold items:

  • Hakeijo for tri-stat runes
  • Waxed Apothecary’s Parcel for alchemical reagents
  • Superb Imperial Reward for random Imperial City gear

Earned by completing sealed crafting writs, which are sometimes rewarded for doing daily crafting writs (you’ll improve your chances of getting sealed writs by maxing out your crafting skills and learning more full motif styles). Writ Vouchers have a fairly narrow conversion range, but these are some of the best things to purchase for resale:

  • Crafting Stations for use in homes
  • Gilding Wax for Swift-traited jewelry
  • Morrowind Master Furnisher’s Document for Morrowind furnishing plans

Knowing How to Price Items

Master Merchant 

  • Tracks pricing data for items based on recent past sales in your guild(s). The more guilds you are in, the more accurate the data will be. This data is necessary to price items reasonably and to keep up with the market.



  • Improves guild trader UI functionality and allows for search parameters to be saved, which is useful for homing in on specific items.


  • Uses your MM data to add up the materials cost of completing a sealed writ. If you do anything with writs, this is a must! Great for pricing writs or knowing which ones are worth buying.


TamrielTradeCentre and

  • Lets you search for what prices other sellers are listing goods at. This helps figure out an upper limit when pricing items so you don’t price too high and miss out on sales!

Figuring out pricing without addons is harder but doable! It will require research. You can check your guild sales history to see what is selling and at what prices. You can also check guild trader listings to see what is old, unsold, and overpriced. Also, you can still search TamrielTradeCentre. The pricing from the other servers should be a good starting baseline for comparisons.

Once you figure out how to price things, you need to find buyers. You can trade in zone chat, though this is generally going to be inefficient. The best thing to do to connect with buyers is to join guilds.

How to List Items on a Guild Store

Every guild with at least 50 active members has a Guild Store that can be accessed at any Banker. You can be in up to 5 guilds. If you are in multiple guilds, use the drop-down menu to select which guild’s store to look at. Note: the guild store can not be accessed from your personal banker (Tythis Andromo) nor from the Moneylenders in the Outlaws Refuges.

To sell an item from the guild store:

  • Hit the Sell icon
  • Select the item from your inventory (you may want to Split Stack if you have multiple)
  • Add to Listing
  • Enter a price
  • List Item

And that’s it! Your item will now be visible to your fellow guild members when they peruse the Guild Store, and it will be publicly visible to anyone that visits your guild’s hired Guild Trader (or, seldom-used, but also anyone in your alliance that visits the Siege Merchant at a claimed resource in Cyrodiil).

When an item sells, you’ll get a mail in your inbox with the proceeds less fees. 3.5% of the listing price goes to your guild’s bank and another 3.5% of the listing price is lost as a system gold sink. The mail will not come to your inbox immediately, but you can refresh the mail by relogging or porting to a different zone.

You only have 30 slots to list items on each guild store!

This is crucially important as you will get way more than 30 items in the game. To get the most out of your 30 sales slots:

  • Sell basics like materials in larger stacks.
  • Sell only higher value items.
  • Strike a balance between high margins (higher listing prices) and faster sales (lower listing prices)
  • Relist items regularly if they don’t sell. Relisting items also gives your listings greater visibility. Most players that shop in guild stores tend to sort listings by the most recently posted and will not spend much time looking.
  • If an item has not sold in several days, lower the price or reconsider whether the item is even worth selling.

Guild store listings last 30 days. If the listing has been up 30 days, it will be returned to you in a system mail. This also occurs if you leave the guild that the listing is on. There is a 1% nonrefundable listing fee for placing an item on a guild store. This is a gold sink and generally encourages people to not list too high.

Trading Guilds

Joining a trading guild (or 2 or more) will greatly improve your capacity to earn gold. High-volume trading guilds will have more sales history data, which means you can more accurately price items using Master Merchant. The traders in these guilds also have a wealth of knowledge about the value of items and are generally helpful in pricing items.

When joining a trading guild, the location of the guild trader is very important! Traders will be most heavily trafficked if they are close to a wayshrine, close to a bank, close to crafting stations, and close to other traders. Players will hang around the main cities that have all of these elements close by.

Top Trading Guild Locations:

  • Mournhold/Rawl’kha
  • Wayrest
  • Elden Root
  • Belkarth
  • Vivec City and Alinor
  • Daggerfall

Note: a guild is not guaranteed to keep the same guild trader stall every week. This is determined by the guild trader bidding system. Each guild with at least 50 members may place a blind bid on one stall each week with the highest bid winning the guild trader for the week and any losing bids getting return to respective guild banks. Successful bids run many millions of gold in the most-trafficked cities.

Your Guild Store listings will show up publicly on the Guild Trader if your guild has successfully hired for the week. You may also access the Guild Store from the hired Guild Trader, so you may list or delist items from there.

Also, it is better to have any guild trader than no guild trader. Passersby will shop at guild traders they happen upon, and some players will go out of their way to look for good deals, especially if the listings show up on TamrielTradeCentre. Remember that you can still use the guild store to trade between guild members even if the guild has NO hired guild trader, so stay on top of your 30 guild store listings regardless!

So go find some great items, sell them on the guild traders to make others happy, and use the proceeds to get some fun stuff for yourself!

Upcoming guides: Optimizing addon settings, valuable items to farm, how to “flip” items, oft-overlooked gold-making tips and tricks, how to add value through crafting, and more!